Web Services
Web Analytics
Web analytics is the practice of collecting, measuring, analyzing and reporting on web usage data for the purposes of understanding how a web site is used by its audience and how to optimize its usage (definition by the Web Analytics Association).
The Tools We Use
ITS uses two tools that together provide excellent data about the Clark web site.
Urchin
An on-server log and client activity analysis tool, gives you measurement of user sessions, pageviews, length-of-visits for your clarku.edu web site.
Google Analytics
A hosted solution that can serve specific business and marketing-related analysis needs, including geographic location reports, page "bounce rates", business funnels and ad-words tracking.
Web Analytics for Specific Marketing Campaigns
The tools that we have available are very useful in tracking the effectiveness of specific marketing campaigns when tied to specific web content. If you have a marketing campaign such as a mailing that corresponds with some specific official University web pages, talk to University Communications about integrating that mailing/campaign with a shortcut URL so that we may track the effectiveness of the campaign with our analytics tools.
Requesting Reports
The web development team has been working through the implementation of these products and we are now comfortable enough with the products, their capabilities and the data that we are getting out of them, to discuss their practical application, that is: realistic business objectives for our website; the development of key performance indicators that are both actionable and measurable; and reporting requirements.
We invite you to take advantage of these new reporting capabilities. Please use our web analytics request form, so we may better understand your specific needs.